First Roots: A Reflective Workbook for Emerging Entrepreneurs
Explore your purpose, values, and vision as you begin your brand journey
Before a brand becomes visual, strategic, or outward-facing, it begins within. This workbook invites you to slow down, reflect with intention, and begin the journey of shaping your business from a place of clarity and alignment.
This is your space to start grounding your ideas, defining what matters to you, and outlining a vision that feels true to who you are and what you hope to build.
Explore your purpose, values, and vision as you begin your brand journey
Before a brand becomes visual, strategic, or outward-facing, it begins within. This workbook invites you to slow down, reflect with intention, and begin the journey of shaping your business from a place of clarity and alignment.
This is your space to start grounding your ideas, defining what matters to you, and outlining a vision that feels true to who you are and what you hope to build.
Explore your purpose, values, and vision as you begin your brand journey
Before a brand becomes visual, strategic, or outward-facing, it begins within. This workbook invites you to slow down, reflect with intention, and begin the journey of shaping your business from a place of clarity and alignment.
This is your space to start grounding your ideas, defining what matters to you, and outlining a vision that feels true to who you are and what you hope to build.
Why Clarity Matters at the Start.
In the early stages of building a business, it’s easy to focus on the actions and activities that need to get things going, but clarity about your purpose, your audience, and your values is what will shape your direction, decisions, and confidence.
Use the following workbook to begin defining that foundation.
Take a Breath
This is the root work. Even if things feel uncertain, returning to these reflections will help you make more aligned choices as you build your brand.
You don’t need to have all the answers Just enough clarity to take the next step with purpose.
Before You Begin...
Take a quiet moment to consider:
What do I hope to understand more clearly about myself and my brand by the end of this worksheet?
If my business could grow from just one intention, what would I want it to be rooted in?
This workbook has been thoughtfully designed to help you:
Delve deeper into your “why” the intention behind your business, your hopes and aspirations
Define your target market exploring their identity, needs and what you will be doing to support them
Understand your goals drilling down into your hopes and goals over the next 12 months
There are no right answers here, only honest ones. These reflective prompts are a starting point. You’ll leave with more clarity about your values, your direction, and what success looks like for you.
What Happens Next?
Once you've completed this early exploration, you may be ready to go deeper. Our follow-up workbooks include ‘Deep Dive into Brand Identity’ and more. These will help you shape your ideas into a brand with purpose, direction, and visual identity.
You can also explore our follow on workbooks: Root to Resonance: A Reflective Brand Development Journey and should you wish to we can offer mentorship and workshops to help your grow further. These have been created to help you align your physical or digital space with your emerging values and story.
Wherever you are in your journey just beginning or finding your voice Field and Folk Creative is here to support thoughtful, purpose-led growth.
Let’s grow this slowly, and meaningfully together.